National Farmers Market Week: Meet the Market Coordinator

A young woman with long red hair smiles at the camera, standing in front of a lush green bush adorned with white flowers, wearing a light gray and navy striped top.

On Thursday, July 23, the Town Council declared August 2-8 National Farmers Market Week in recognition of the important role that the Brownsburg Farmers Market plays in the local community.

Meet Madison Laatz, the Market Coordinator of the Brownsburg Farmers Market. This is Madison’s first year in this role, which she entered after completing an internship with Brownsburg Parks last summer.

“It’s a much larger position to take on,” Madison notes, “but I felt such a passion and connection to the farmers market last summer that I wanted to take on this role and really make it my own.”

As Market Coordinator, Madison is in charge of all planning and communication leading up to the Brownsburg Farmers Market, as well as managing day-of set-up and operations. Madison explains, “I navigate all vendor communications, making day-of maps, reviewing applications and licenses, and overseeing payments.”

Outside of these practical tasks, Madison has focused on expanding the Market’s marketing and social media presence. “We film a weekly promotional video each week that gets posted to the Parks social media accounts. We always want to follow the weekly theme and get creative,” Madison says.

A group of four people standing behind a booth at an outdoor event, promoting local activities and services. They are wearing matching t-shirts that read 'Corn to Wild.' The booth displays various promotional materials and merchandise on a table under a canopy.

The Brownsburg Market has grown substantially throughout the years, increasing in the amount of vendors and attendees. This year, the Market peaked at 88 vendors, reaching nearly 2,000 visitors in a single evening.

Another exciting development to the Market this year is the inclusion of weekly live music, hosting local artists like Rich Bryant, Mikey Goode, and Justin Monts.

In celebration of National Farmers Market Week, come to this week’s Brownsburg Farmers Market for the annual Corn Roast from 4-7 p.m. at Town Hall Green! Town staff will be serving up free sweet corn (while supplies last), donated by Weber Farms.

As the summer wraps up and the Brownsburg Farmers Market ends for the season, you can look forward to our upcoming seasonal markets: Fall Market on October 10, and the Christmas Under the Starts Market on December 5.

Author

  • Sarah Pawlowski is a returning communications intern for the Town of Brownsburg. She is a recent graduate of Butler University with degrees in Political Science and Strategic Communication. Although not a Brownsburg native, she was introduced to the town through a soap felting class at Montrose Farms and fell in love with the lively main street and charming local businesses! After interning with the Town last summer, she is grateful to be back for another season. Sarah enjoys trying new coffee shops, thrifting, and spending time in the outdoors.

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