Craving a sweet trip down memory lane? Brownsburg locals and visitors are in for a treat at Sweetie’s Candy Boutique and Emporium, located at 1060 E Main St, Suite 400. Owned by Tiffany Johnson-Bass, Sweetie’s adds a sense of nostalgia by offering a variety of vintage novelty candies, retro toys, and other sweet gift boxes and services. You can expect to find selections all the way from the 1890s to the 1990s, with a few newer items.
“I love Brownsburg because here, you find a lot of loyalty. Brownsburg has a lot of small-town hospitality that I want to embody through Sweetie’s,” shared Tiffany.
Sweeties was founded upon the aspiration to create a space for families to bask in the warmth and charm of the good-ole-days and enjoy each other’s company as they do so. Tiffany has a heart for Brownsburg and strives to create a positive environment for candy aficionados, families wanting to create lasting memories, and those interested in trying new sweets. Her mission is to create a legacy for her family and she contributes to this by giving credit to her mother – whom the candy store is named after, her children’s nickname for her mother.
“My favorite candy is red vine super ropes and I found that I had a hard time finding where to purchase them,” explained Tiffany. “I then realized the need for a confectionary in Brownsburg. A place where people can build community and locate novelties from their past.”
You can find candies like Peanut Butter Bars, Chick-O-Sticks, Big Bols, Banana Splits, Saltwater Taffy, Runts, Necco Wafers, Wax Lips and Bottles and so much more.
Sweetie’s can be enjoyed by all generations.
“As a child, I loved BB Bats and Tart’ n’ Tinys, and I always enjoyed playing classic games like Jacks. “said Tiffany.
Sweetie’s offers a variety of ways to indulge in the nostalgic sweetness. Through their subscription service, you can receive a “Retro Rewind” box filled with an assortment of goodies from the 1940s to the 1990s.
Further, Sweetie’s is also expanding its reach with their candy catering services to cater to businesses for services such as thank-you gifts, employee appreciation, and other events and parties. In 2025, Tiffany has plans to take Sweetie’s on the road with a bus as a mobile service to cater to bigger audiences, allowing Sweetie’s to attend more festivals and gatherings and bring the nostalgia to more events around Indianapolis and beyond.
“Nothing beats the look on people’s faces when they spot a past memory of theirs at Sweetie’s. I love the idea that candy can bring us joy, which is why our slogan, ‘A taste down memory lane,’ is so fitting for a place like Sweetie’s.” expresses Tiffany.
As the seasons shift, you can look forward to new specials and changes in selections every few months. Stay in the loop for hours and updates by checking out Sweetie’s website.
